Marketing Officer

Core Responsibilities

1. Government Project Acquisition
   • Project Sourcing and Planning:
     • Monitor upcoming bids through platforms such as PhilGEPS or other government portals.
     • Assess project feasibility based on company selection criteria.
   • Team Coordination:
     • Oversee and guide liaison officers in preparing bidding documents and attending pre-bid conferences and site inspections.
     • Supervise the technical estimator to ensure accurate estimates and financial documents.
   • Bidding Process Management:
     • Ensure compliance with all eligibility, technical, and financial requirements to avoid disqualification.
     • Coordinate and attend bid activities (pre-bid, bid opening, post-qualification) to maximize win rates.
     • Work closely with Operations and Engineering teams to confirm feasibility of projects in the categories of Construction, Supplies, and Equipment Rental.
   • Post-Award Responsibilities:
     • Support the post-qualification process and secure necessary documents (e.g., NOA, NTP, contract).
     • Maintain comprehensive records of government bids and awards for internal tracking and auditing.
     • Secure the Certificate of Completion and the Certificate of Acceptance from the agency, completing all necessary documentation for project closeout.
   • Team Coordination and Training:
     • Guide and mentor liaison officers on their day-to-day responsibilities.
     • Provide training on preparing bidding documents, ensuring compliance with all technical and financial requirements.
     • Supervise the development of liaison officers to enhance their knowledge of government procurement processes.
2. Private Project Acquisition
   • Opportunity Identification:
     • Proactively research and reach out to potential clients; no single platform for leads means using networking, online searches, referrals, and industry events.
   • Client Engagement:
     • Understand client needs and serve as the primary liaison between the client and internal engineering or technical teams.
     • Prepare quotations and negotiate pricing to close deals favorably.
   • Proposal Development:
     • Collaborate with the engineering and finance teams to create comprehensive proposals tailored to client requirements.
     • Ensure that proposals align with profit targets and organizational capabilities.
3. Client Relationship Management
   • Ongoing Client Support:
     • Maintain positive client relationships from initial contact through project completion.
     • Coordinate with internal departments (Engineering, Operations, Finance) to address issues and fulfill client requests.
   • Conflict Resolution:
     • Address and resolve client concerns, ensuring customer satisfaction.
     • Work with liaison officers to expedite billing, documentation, or any troubleshooting needs that arise during or after project execution.
   • After-Sales Service:
     • Monitor customer feedback and gather insights for continuous improvement.
     • Provide timely follow-up to clients for any post-project queries or requirements.
4. Brand Awareness and Marketing
   • Company Branding:
     • Keep website, social media channels (e.g., Facebook), and marketing materials up to date with relevant content, project highlights, and company updates.
   • Content Creation & Communication:
     • Respond promptly to inquiries via email, social media, and the company’s website.
     • Develop targeted advertising and promotional campaigns in line with the company’s marketing strategy.
   • Market Research & Analysis:
     • Analyze market trends and competitor activities to recommend adjustments to marketing strategies.
     • Maintain and expand the company’s network of potential clients and industry contacts.
5. Monitoring & Reporting
   • Documentation & Records:
     • Maintain accurate records of client accounts, bidding activities, and project statuses, auditing them regularly for accuracy.
   • Financial Coordination:
     • Collaborate with Finance and Accounting to streamline billing processes and ensure timely payment collections.
   • Performance Tracking:
     • Prepare and present weekly and monthly marketing and sales reports, highlighting achievements, challenges, and areas for improvement.

Other Responsibilities

• Perform additional tasks as assigned by the General Manager or senior leadership, in line with the Marketing Department’s objectives.

Qualifications

• Bachelor’s degree in Marketing, Business Administration, or a related field
• Minimum 2+ years of proven experience as a Marketing Officer or in a similar role
• Proficiency in Microsoft Office and marketing software (e.g., CRM)
• Excellent organizational and multi-tasking skills
• Outstanding communication and interpersonal abilities
• Ability to work under pressure and meet tight deadlines
• High attention to detail
• Strong English written and verbal skills
• Driver’s License 1 and/or 2 (preferred)